Ed Juline

Ed Juline has been working in manufacturing operations and sales in Mexico for thirteen years.  When IBM decided to move the manufacturing of X-Series servers from the Research Triangle Park in North Carolina to Guadalajara, Jalisco, they needed someone to lead the project.  Ed raised his hand and said “I’ll do it!”  After a successful transplant, Ed wasn’t quite done with Mexico, taking the severance that a non-manufacturing IBM was offering and going on to work for Nypro as the Dell Business Unit manager and then Pertek-Erler as plant manager.  When MacDermid Autotype wanted to get into the Mexican market and searched LinkedIn for the keywords “Mexico Plastics Appliances”, Ed’s profile was at the top of the list.  The transition to sales led to solicitations for representation from a number of companies wanting to sell into Mexico and Mexico Representation was formed.

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Ricardo Malacara


Ricardo Malacara has an International Trade undergraduate degree from ITESM with an MBA from Central Michigan University. He has  worked for over 15 years in the electronic and mechanical manufacturing areas in Guadalajara.  Over these years, his areas of experience have been in operations, sales and materials management. This combination helps him better understand customers’ needs. He has worked for Fortune 500 companies as well as startup companies so he understands what it takes to grow and keep a customer.

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Carolina Moreno

Carolina_Moreno_HeadshotCarolina Moreno has worked for over 10 years at Contract Manufacturers in Monterrey and Guadalajara in different areas such as Purchasing, Sourcing and Customer Service, which gave her experience in VMI, localization and supplier development. She also completed Six Sigma Green Belt Training and World Class Manufacturing courses which she applied in Supply Chain Management. She also worked in sourcing for GE Healthcare and was in charge of locating and developing medical suppliers in the Latin America Region. Her last role was as a Program Manager for accounts such as Lucent, Sun Microsystems and IBM, as well as NPI projects being introduced into Mexico.

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Cristina Hernandez

Cristina Hernandez HeadshotCristina Hernandez is an Import/Export International Sales Director, specialized in helping foreign companies do business Mexico, and also assisting Mexican companies to export their products into new markets.  She previously worked as a trade and investment officer for the British Embassy in the UK trade and Investment (UKTI) office based in Guadalajara, Mexico concentrating on 3 segments: Consumer Goods, Food and Beverage and Agriculture.  She holds a Global-Masters in Business Administration in International Management from the Thunderbird School of Global Management, AZ, USA and Tecnologico de Monterrey, N.L. Mexico.  Cristina brings over 8 years of professional experience in Investment management, startup ventures and international business between the USA, UK and Mexico. In her free time, Cristina is a facilitator for the Thunderbird School of Global Management and teaches a course titled: “Cross Cultural Communication for Business Executives”.  She also teaches an International Entrepreneurship University course at the Tecnologico de Monterrey helping Mexican companies export and sell into new markets.

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Mark Smits

Mark SmitsMark Smits is a multi-lingual sales professional who moved to Mexico in 1999 to build up a factory producing PVC playballs for the Mexican and South-American toy market. In 2002 he joined KeyTec Precision Components, specialized in injection molding & metal stamping for the Mexican automotive and electronics industry. It was there where he developed his interest and skills in account management, sales, market development and acquisition. In 2004 KeyTec invited him to work as a transfer project manager at a a subsidiary in Suzhou, China. Mark however already had lost his heart to Latin-America and soon decided to move back to Mexico to become Sales Director Americas at a packaging producer for the dairy industry. Mark can communicate, read and write in Spanish, English, French, German and Dutch. He has a proven ability to identify opportunities, develop focus and create sales growth.