Ed Juline

Ed Juline has been working in manufacturing operations and sales in Mexico for thirteen years.  When IBM decided to move the manufacturing of X-Series servers from the Research Triangle Park in North Carolina to Guadalajara, Jalisco, they needed someone to lead the project.  Ed raised his hand and said “I’ll do it!”  After a successful transplant, Ed wasn’t quite done with Mexico, taking the severance that a non-manufacturing IBM was offering and going on to work for Nypro as the Dell Business Unit manager and then Pertek-Erler as plant manager.  When MacDermid Autotype wanted to get into the Mexican market and searched LinkedIn for the keywords “Mexico Plastics Appliances”, Ed’s profile was at the top of the list.  The transition to sales led to solicitations for representation from a number of companies wanting to sell into Mexico and Mexico Representation was formed.

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Ricardo Malacara


Ricardo Malacara has an International Trade undergraduate degree from ITESM with an MBA from Central Michigan University. He has  worked for over 15 years in the electronic and mechanical manufacturing areas in Guadalajara.  Over these years, his areas of experience have been in operations, sales and materials management. This combination helps him better understand customers’ needs. He has worked for Fortune 500 companies as well as startup companies so he understands what it takes to grow and keep a customer.

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Jose Luis Lopez

José Luis received his Bachelor in Industrial Engineering from U.A.N.L de Monterrey. He brings multiple years of experience in Procurement and Supply Chain Management, He also has a strong background on appliance, electronic and electro-mechanical components and products from the new product introduction stage to material cost and inventory management.

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Carolina Moreno

Carolina_Moreno_HeadshotCarolina Moreno has worked for over 10 years at Contract Manufacturers in Monterrey and Guadalajara in different areas such as Purchasing, Sourcing and Customer Service, which gave her experience in VMI, localization and supplier development. She also completed Six Sigma Green Belt Training and World Class Manufacturing courses which she applied in Supply Chain Management. She also worked in sourcing for GE Healthcare and was in charge of locating and developing medical suppliers in the Latin America Region. Her last role was as a Program Manager for accounts such as Lucent, Sun Microsystems and IBM, as well as NPI projects being introduced into Mexico.

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